Canadian Breast Cancer Foundation Essay Example | Topics and Well Written Essays - 1000 words

Canadian Breast Cancer Foundation - Essay Example The most sensitive criteria are the clauses that provide for the protection of the interest of established corporate sponsors against new ones that have the interest to be partners. A $50,000 annual fee that a company pays as a license fee to the organization to act as a solid pledge for the involved company that has expressed interest for partnership is a criterion that CBCF strongly considers. The interested companies have to subscribe to the breast cancer cause and express a brand image that strongly supports the organization’s brand awareness as well. These criteria only to mention a few in general opinion need review in reference to amending specific clauses that will increase funding and still protect the main objective of the organization which is solely tied down to fighting breast cancer. Â  The sensitivity of the relationship between established corporate sponsors and the new entrants or interested parties should be expounded on to give a broad approach to the organization criteria and guideline principles. CBCF should be able to protect the interest of the established long-term corporate sponsors against the new entrants so as to avoid conflicts and increase the pipeline for funding from these interested parties. This is the most agreeable clause the organization has come up with in guiding the relationship between the corporate sponsors. However, the annual license fee charged by the organization as a form of a pledge for the corporate sponsors should be reviewed and the fee brought down a bit to encourage maximum participation by upcoming companies that are willing to take part in the fighting breast cancer initiative that is somewhat restricted to big established corporations.